The two founders, Gustav Kjellander and Emil Holmström, have both been active within the Swedish fashion industry for almost a decade. Before starting Sunday-Seven, the two come from one of the global denim giants where they had the lead role in establishing the brand on the Swedish market.

Sunday-Seven is an agency whose main idea is to have a narrow range of brands but with the wide dissemination of its expressions and concepts. In 2011 both Gustav Kjellander and Emil Holmström founded Swedish jacket and knitwear brand BRIXTOL. The aim of the brand is to re-invent classic jacket styles such as the parka, duffel and wax jacket..